When it comes to blogging for business, one of the biggest problems people have is knowing what to write about. At the recent Social Media Insight Day I spoke at I came up with a few exercises to get the creative juices flowing, and everyone found them really useful. (There’s another one coming up in …
I’m often asked what people should tweet about, and I recommend they view social media as a form of online networking and use it in the same way they use networking – to make connections, build relationships, raise profiles and have some fun. So talk on Twitter in the same way you’d talk at a networking …
… or maybe this should actually be called “How to write a best seller without knowing the first thing about writing”! You can’t fail to have heard about the 50 Shades of Grey phenomenon. You know, the pornographic erotic novels about Christian Grey, the man every woman I know seems to be swooning over even …
So many people still rely on built-in spell checkers to “proofread” important documents – here’s proof that you should never rely on a spell checker. Instead, consider using a professional proofreader – it won’t cost as much as you think, and you’ll have peace of mind that your words are perfect! The above video is also a good …
Google has introduced some new features to its Analytics tool that let you see where your web visitors go. In the past you could see which pages people entered your site on, and where they left, but the new Flow tools now let you see where they went next, and it’s quite compulsive viewing. To demonstrate, here’s …
Time for a guest blogger – Nick Rink is an SEO expert based in London, and in this post he explores what local SEO is and how business owners can use it to boost their website ranking and traffic. So you’re a local business owner and you’re starting to seriously think about tapping into the …
My partner and I spent a day in London at Tate Modern the other week, trying to work out what the heck the Damian Hirst exhibition was all about. While we were in the capital we decided to go out for a meal, and I used my iPhone to find a restaurant. Eventually we spotted …
Yesterday I was thrilled to be speaking at A Social Media Insight Day, a new event organised by Ant Hodges of HodgesNet. I’ve known Ant a while now and was really excited when he asked me to run a practical blogging workshop as part of the event. I’ve never run anything like that before – …
Copywriting is a very broad skill – basically writing anything at all can be classed as copywriting – but many people hear the term “copywriting” and immediately think of sales copy. Writing copy to sell or promote something is no different to writing any other kind of copy really, though there are a few things …
In my role as a proofreader/editor I am always really excited to see some of the manuscripts I’ve worked on go through to the publication stage. There’s a certain thrill about seeing someone else’s words on a page or a Kindle screen after spending hours finely tuning them, and when I read reviews that praise the …
